Project Brief
Flui is a User Interface Design Hackathon held in February 2024 during reading week, where participants collaborate with business clients to solve real-world design problems.
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Client Information
Sooyu café is a cozy neighborhood brunch spot with Italian influence looking for a better online experience:
- Focus on affordability, quality, and family-oriented atmosphere.
- Aiming to maintain charm while expanding audience reach.
- Enhance customer experience and community engagement.
- Neighborhood connectivity.
- Elevating brunch experience.
- Establishing seamless online platform.
- Showcase menu pictures prominently.
Moodboard and Illustrations
Our team revamped Sooyu's logo with a fresh twist. One notable transformation involved our redesign of the figure in the logo, showcasing them holding a daily special menu item. This singular yet impactful adjustment injected vibrancy and relevance into the brand's visual identity. We focused on the aesthetics having the following:
- Strong strokes
- Digital drawing style
- Cartoon-ish illustration
Lo-Fi Prototyping
My main task was to design the user experience and designing the look and feel of the website that was compliant with the clients needs and wants. Here are some ideas I put forward about how the layout should look like and how to display the menu and the products. We also discussed how the interactions would work on this website and what creative way we can use Figma to create a site that is both appealing and achieves the objective of displaying the menu in new and creative ways. After much thought, we moved to the mid-fidelity prototypes where I would bring these ideas to action.